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Video: Kawasaki becomes independent from Kawasaki Heavy Industries to be totally free in the manufacture of motorcycles
2024 Author: Nicholas Abramson | [email protected]. Last modified: 2024-02-10 16:34
Kawasaki has announced the creation of a new company, which will focus on the manufacture of motorized two-wheelers, four-wheeled offroad vehicles, personal watercraft and engines.
Named Kawasaki Motors, Ltd, its intention is to achieve greater flexibility and autonomy when making decisions. Something fundamental for Kawasaki when it comes to reacting to market trends, being able to offer new products and emerging technologies in terms of mobility and safety.
Sustainable growth as a fundamental pillar
Mr. Hiroshi Ito, President of the new company Kawasaki Motors, Ltd revealed on October 6 at a press conference the plans for this new company. According to his words, this will focus on the manufacture of motorized two-wheelers, four-wheeled offroad vehicles, jet skis and motors.
A plan that will help Kawasaki to have greater flexibility, speed and autonomy when it comes to making decisions for the future without having to go through the approval of Kawasaki Heavy Industries (KHI), until now the central head of the conglomerate of companies that makes up Kawasaki.
The projects that will support this new company were also revealed at the conference. Thus we find that we are working on an electric two-wheeled vehicle, a hybrid motorcycle that combines gasoline and electric power, and a first sketch of an engine based on the Ninja H2 and fueled by hydrogen.
One of the central pillars of Kawasaki Motors, Ltd.'s new strategy is focus on sustainable growth and, through it, raise corporate strength and brand equity to a projected net sales of 1 trillion yen by 2030. As part of this change, a new visual identity has been created by adopting the River Mark as the logo. Of the brand.
Another of his major goals is to achieve carbon neutrality, combining knowledge and heritage accumulated over decades to create new products that effectively achieve this goal.
To do this, they have set themselves the challenge between now and 2025 to introduce into their range ten EV or hybrid motorcycles and the development of five new advanced fuel offroad vehicles. But Kawasaki Motors Ltd does not want to focus only on product, they also want to go one step further and develop complementary technologies such as artificial intelligence, radar technology integration and customer-centric interfaces, such as the Kawasaki Rideology App that connects the customer's smartphone with their vehicle via Bluetooth.
The newly created company will strive to achieve a safe and connected society that transforms the movement of people and goods, while providing solutions that respond to energy and environmental ambitions.
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