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While there are models like the LiveWire electric motorcycle that have been showing us for years, Harley-Davidson has been silent since in 2018 announcing that in the coming months they will enter new worlds for them, with the breakthrough in the trail and streetfighter segments, far from your usual custom profile.
Well, now thanks to the patents that have been made public we have discovered that these models are closer and that probably the streetfighter gets the name Bareknuckle.
A name that combines nudity and tradition
It's too early to be sure of anything but the Milwaukee firm has registered the name Bareknuckle at the United States Patent and Trademark Office for use in both models and structural parts. Loosely translated Bareknuckle could be something like bare knuckle.
This name by itself does not tell us much, but since the announcement of its ambitious plans we already knew that the trail was going to be called Pan-America, so this new name has all the ballots to go to the model called to be the most radical and dynamic of the American firm. Knuckle would remind us of the famous Knucklehead and the allusion to nudity could be the perfect indicative for a naked motorcycle.
In addition, and knowing that to date we do not have news of any of the three proposals that will debut the first Harley-Davidson modular platform and liquid cooling, the zeal with which the Americans are watching over their new models is remarkable, but the most It is likely that the new creations will be presented this summer and arrive as 2020 models.
Harley-Davidson's strategy to relaunch as a brand on the verge of turning 120 is clear: need new clients in unexplored segments. The Harley-Davidson LiveWire for 33,700 euros is going to be the first full-size electric motorcycle launched by a traditional brand, but it also wants to cast its nets in the fishing grounds of young people with much more urban and leisure proposals, and even consider entering the world of shared electric scooters.
Meanwhile the streetfighter and the trail will try to open a market to a much more mainstream target audience and less custom because there are fewer and fewer customers loyal to the profile of premium custom bikes. The best proof is in the recent announcement that they are launching a low-displacement motorcycle to explore the Chinese market.
Winds of change are blowing in Milwauke.