Table of contents:
- 2020 is going to be a negative year and the question is how much?
- State aid to purchase and powerful offers from dealers
Video: Motorcycle sales remain negative with a 25% drop in the first half of the year but June casts hope for 2020
2024 Author: Nicholas Abramson | [email protected]. Last modified: 2024-02-10 16:35
The first semester of 2020 has already closed and the two-wheel market has fallen by 25%. As is logical, the very bad registration data for March, April and May have hurt the sector and have been enough to mitigate the upward trend that was predicting the beginning of the year. Motorcycle registrations fell by 16% and moped registrations by 26%.
April was the month from which there is data that registered a lower number of registrations with only 1,074 new registrations and the data for March (9,128) and May (10,972) were also very poor. The health crisis of COVID-19 has brought the sector to a halt And the associated economic crisis will not help in the remainder of 2020 either.
2020 is going to be a negative year and the question is how much?
ANESDOR, like the other employers' associations in the automotive world, have already accepted that 2020 will be a bad year and are now focusing on mitigate as much as possible the negative effects caused by the economic downturn by COVID-19. For example, ANESDOR is fighting for the Government to include motorcycles in the Plan to promote the value chain of the automotive industry beyond supporting the purchase of electric motorcycles in the MOVES 2020 plan.
The month of June has served to relaunch the sector and it has reaped an increase of 10% compared to 2019, but it is not representative as it has more working days. A total of 23,232 light vehicles have been registered at a rate of 1,056 units per working day.
From ANESDOR applaud the Change of trend harvested in June which has been able to partly alleviate the problems of light vehicle dealers. The demand has been reactivated after the lack of refinement and the commercial offers have also had their effect.
State aid to purchase and powerful offers from dealers
ANESDOR is trying encourage the purchase of motorcycles with a three-way strategy. On the one hand, it has created a very powerful communication campaign that encourages the use of the motorcycle as a means of safe transport and that avoids any contagion. COVID-19 has been involved in 13% of operations, according to Kymco data.
The second battlefront is that of the state aid that for the moment seem to have forgotten about the motorcycle. ANESDOR is fighting for this to change.
Finally, the employers applaud the effort that motorcycle brands are making by creating promotional campaigns that encourage the purchase of new vehicles. All the major manufacturers have announced offers as well as warranty extensions for the months that their vehicles have been without circulating. Suzuki, Ducati, Honda and Kawasaki for example, have interesting discounts.
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