Mediaset Group Italia takes over the rights to Superbike from 2013
Mediaset Group Italia takes over the rights to Superbike from 2013
Anonim

Mediaset Group and Infront Sports & Media have reached an agreement whereby the chain may relay live and open on the first Italian television channel on Superbike World Championship. The contract that both parties have signed has been for the seasons 2013, 2014 and 2015 with the option to renew for a fourth year more.

This agreement will surely increase the great coverage that has been increasing so far in the Championship. Currently audience stands at 460 million viewers and 3,300 hours of broadcasting worldwide, which has meant an increase of 40% compared to the figures presented in 2007.

Statements by Paolo Flammini, CEO of Infront Motor Sports:

Statements by Giorgio Giovetti, responsible for the purchase of sports rights for Mediaset:

Will this purchase be transferred to Spain and The Superbike World Championship will return to Telecinco, well in this case to Mediaset? Will they monopolize the sport of two wheels now that they also issue the CEV?

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