The dictionary of the Royal Spanish Academy It says that: Quality is the property or set of properties inherent to something, which allow its value to be judged. The Wikipedia says that quality is the basic tool for an inherent property of anything that allows it to be compared with any other of its kind. And what is this coming from? The answer is simple, because it comes to account for the article published by Albi (and the comments) in which it talks about the notices of the brands that detect faults in their products and warn users. And this denotes the quality of service that these brands give to their users.
There is talk that Asian brands do not make these ads to prevent your products from being associated with poor quality that have made them famous for many years. Undeserved or reason-adjusted fame? Making it clear that this writer does not have a crystal ball to predict the future, we are going to delve into the subject to see what it looks like to you.
All (or practically all) of us are clear that products that come from Asia are usually of very low quality. Whether they are complete vehicles or parts of these, it is common to have to deal with parts that do not fit, that wear out prematurely or simply that do not fulfill their mission the minimum time that we expect them to do so.
We are going to do a memory exercise to see where this sludge comes from. Back in the seventies the four great Japanese manufacturers landed in Europe with powerful, reliable and advanced design motorcycles for the time. This meant that all European manufacturers went into crisis and some even disappeared because they could not cope with the expense of having a range of motorcycles as wide as Japanese manufacturers usually have. But the omelette turned around at the moment when the big four, pressured by the economy and that own rhythm that they had imposed on themselves or simply by their own idiosyncrasy as an Asian people, they stopped offering more and more innovative bikes and became variations on the same theme.
At that point, European manufacturers took a step forward and offered high-quality products, backed by a very careful design, but which were very expensive. This turned against him, because being a European motorcycle driver became a symbol of exclusivity and was made available to a few. Business was beginning to falter. Someone, and I don't want to point to the marketing gurus, realized that if those same products were made in Asia they could easily clean up the profit account. So They exported all their technology to that part of the world where a salary borders on the ridiculous, but they did not realize that the quality of that work is in line with the salary. The solution was to export, in addition to the technology, the quality control department so that those operators could manufacture with the standards of this part of the world.
What no one seemed to realize (again) is that by putting production technology in the hands of these countries, they also gave them the means by which they could produce their own products. They didn't even have to do the Japanese reverse engineering effort. The engineers themselves taught them how to do it and how to do it in the best way. The business was no longer faltering, it had just jumped the void. Why, you ask? Well, for the simple reason that a machine can work eight hours for the European company and the remaining sixteen for the local Asian company. Of course, if you also force them to pass strict quality controls, you make sure that what is produced in the first eight hours will be as expected, and the rest is almost the same.
Serious mistake, because what this does is that there is a product exactly the same as yours but that has not gone through any of your controls and that it is sold at a much lower price. But if they limit themselves to selling it in Asia, I don't care, they thought of European companies. Until suddenly one day they found a container in a European port with exactly the same products with an infinitely lower starting price. Piracy! the factories clamored pulling their hair out and railing against globalization. Without remembering that they were the ones who taught those to make those products. What weapon do we have left? The quality of what we sell. But what if what we sell you is exactly the same as what the competition sells you? To the point of being manufactured with the same machinery and tools. Well, we are going to provide an after-sales service that others cannot. Good idea, but you will have to retain users so that they never think of going to another brand. Thus we have reached the current point where European brands (and the four Japanese as well) warn of any small problem that happens with their products so that users see that they are attentive and care about their customers.
And what if the market no longer has money to continue buying products? Well, taking advantage of the infrastructure that you already have created there, you offer them products from here and your profit account remains above the red line. Is this good for the market here? Well, I honestly think not, because In the long run, the product will adapt to what they ask for in those markets and they will sell us what is left over there.. This, said like this, may sound strong, but you don't need that crystal ball of fortune-tellers to prophesy what the market will be like shortly. Or is it already so? I believe that this is already the case in part, because if we look at the sales lists (stunted as they alone), what is sold the most on this side of the world are Scooter 125 or less. Which, curiously, is what is also saving the results for companies in Asia, where seeing a large-displacement motorcycle is as difficult as seeing one of those 500-euro bills that we all know exist but few have ever seen.
Solutions? Well to this day I think that noneBecause the factories want to continue making money, and that with the sales in this part of the world is not happening. So for now we will have to tighten our belts a little more and pray (those who are believers) so that we continue to enjoy motorcycles according to our tastes. Because the horizon looks pretty dark.